Cloud Computing is a sustaining innovation and some of its applications are disruptive innovations

November 22, 2013 at 1:20 pm | Posted in Collage, Education paradigms, Personal Knowledge Management | Leave a comment
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Cloud Computing the current hype trend in IT are  commonly described as a disruptive innovation by the industry giants,where i see it through the following definitions as a sustaining innovation , at the same time according to the same definitions some of the applications of the Cloud Computing are  disruptive innovation but they are still emerging and are under the radar, so when looking for this applications you will not find it in the common market as a common product offered by the industry giants.

The term disruptive technologies was coined by Clayton M. Christensen and introduced in his 1995 article Disruptive Technologies Catching the Wave, which he co-wrote with Joseph Bower.Christensen replaced the term disruptive technology with disruptive innovation because he recognized that few technologies are intrinsically disruptive or sustaining in character; rather, it is the business model that the technology enables that creates the disruptive impact.

There are two basic types of innovation—sustaining and disruptive—that follow different trajectories and lead to different results.

Sustaining innovations help leading, or incumbent, organizations make better products or services that can often be sold for better profits to their best customers. They serve existing customers according to the original definition of performance— that is, according to the way the market has historically defined what’s good.

Disruptive innovations are not breakthrough technologies that make good products better; rather they are innovations that transform sectors to make products affordable and convenient, thereby making them available to a much larger population. Disruptive innovations do not try to bring better products to existing customers in established markets. Instead, they offer a new definition of what’s good.

Initially, a disruptive innovation is formed in a niche market that may appear unattractive or inconsequential to industry incumbents, but eventually the new product or idea completely redefines the industry.

Characteristics of disruptive businesses, at least in their initial stages, can include:  lower gross margins, smaller target markets, and simpler products and services that may not appear as attractive as existing solutions .

Some examples of disruptive innovation include:

Disruptor

Disruptee

Personal computers               Mainframe and mini computers
Wikipedia              Traditional encyclopedias

see more at: http://www.claytonchristensen.com/key-concepts/#sthash.TfHZe9nH.dpuf

A common misreading of the theory of disruptive innovation is that disruptive innovations are good and sustaining innovations are bad. This is false. Sustaining innovations are vital to a healthy and robust sector, as organizations strive to make better products or deliver better services to their best customers.

The Post is an excerpt from

1-http://en.wikipedia.org/wiki/Disruptive_innovation

2-http://www.claytonchristensen.com/key-concepts/

3-http://www.christenseninstitute.org/publications/hybrids/

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